Signal 1 Launches New Custom
Clear, concise, elegant and soulful. UTV Radio has launched its dynamic, new on-air imaging on Staffordshire and Cheshire’s Signal 1 with the other 12 stations in the network each due to launch their respective versions soon.
Composed by Steven Scalfati and Patrick Napper, the package exhibits a range of mood, style, color and emotion while blending perfectly with the varied playlists found throughout UTV’s UK network.
We always love to have our clients from the UK and beyond visit us at our downtown Seattle tequila bar and clubhouse production facilities. UTV Radio’s Deputy Group Programme Director Simon Walkington made the pilgrimage to oversee vocal recording, get his hands on some mixes and find out what tequila is all about:
We are delighted with our new package. On first listen I was truly gob smacked. Working with the guys at IQ Beats is a bit harrowing with the free-flowing tequila, but how can you question the results?
They patiently got to know our brand(s), tirelessly worked on beds until they were perfect, mixed in world-class vocalists and presented us with jingles that complement our great playlist. IQ Beats have really taken our station imaging to a whole new level.
Click here to hear each component of the package and stay tuned to the blog for future additions showcasing the enormous amount of work that went into writing, recording, editing and mixing a custom package for thirteen different sings all at one time. Now may be a good time to remind you to subscribe to our feed so as not to miss out on any of the IQ action.
UTV 2008 Jingle Package Montage | Download 3.9MB
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April 10th, 2008 at 6:07 am
What a GREAT demo, and I love the blurb ‘the package exhibits a range of mood, style, color and emotion ‘
….. but all I HEARD… was a solo female straining her voice….. no proper lyrics…
….. all sung in a rather high, irritating register!
And yet more ‘Frankie Goes to Hollywood’ tracks….
‘shriekthumpshriekthump’
3 out of 10
April 10th, 2008 at 6:50 am
I wonder if a hearing test is required here, to me the vocals are strong, a good job from jingle Diva Emily. The short IDs will sound great coming out of ad breaks and I’m sure the package will give the stations a nice lift.
Things change and times change, dwelling in the past can be depressing, looking to the future is always exciting.
Frankie goes to Hollywood – this is the future, if you listen to commerical radio at the moment the 80′s are back in a big way in music as in fashion. That actually makes these music cuts utterly contemporary.
April 10th, 2008 at 10:05 am
I’m with Len… Why can’t people figure out that nothing is ever going to be as good as Jam?
IQ Beats should quit listening to their misguided clients, put a barber shop quartet over everything, and bin clear and concise branding statements in favor of 32 syllable vocal wank fests.
Groove and soul in jingles simply do not belong and IQ Beats need to figure that out. Bring back the rapid-fire tom fills, lazer zaps and saccharin vocals!
And indeed, the energetic high register that the vocals are at really zoom out of the speakers. Perhaps it would be more pleasing and a real lift to the imaging if instead the vocal parts were performed in the baritone range.
Better luck next time IQ. If there is a next time.
April 21st, 2008 at 2:57 pm
[...] With one station yet to be revealed as an exception, UTV Radio in the UK has gone live with all their remaining versions of the 2008 UTV custom package launched on 5 April, 2008. Hear all the components of the package here and read more about Signal 1’s launch of the package here. [...]
April 11th, 2009 at 2:58 am
I’m sorry to say, but these jingles are getting on my nerves now. They do not have a CHR style, as Signal 1 is a top 40 station, not adult contemporary ! I listen to The Wave 96.4 in Swansea and the imaging is set across this station as well. They have ruined the feel of the station – why are the jingles easy listening, when Signal 1, The Wave & The Pulse are top 40 hit music stations ? Really, distroyed the CHR feel to the stations. Please, get new, fresh ones for 2009 – i’m begging you. They need to sound more big, impressive and have a top 40 feel !
Why don’t they produce 3 sets of jingles ? one set for the AC stations, one set of the CHR stations, and one set for the classic hits stations – simple !!!!!
October 10th, 2011 at 3:27 pm
one answer Lee? Money!