9 More Stations Re-Brand as Heart
This morning at 6am GMT nine more stations in the Global Radio portfolio re-branded to Heart, completing the roll out of the brand to 33 of their broadcasting areas. This is tremendously exciting for all of us at IQ Beats and quite an accomplishment for both the Heart brand and Global Radio.
We have been working on the imaging package that has been deployed across the brand since April last year with updates at regular intervals since. Whew!
In case you don’t know what this is all about, here is a link to the custom Heart package from 2008 that is the foundation aligning all the stations in the network to feature one music imaging identity.
Click to read the fine print
It got us wondering about the individual IQ breakfast packages that all Heart stations are now running. We have now re-sung our breakfast anthems for Heart 33 times. That is 33 sets of presenters for 33 local breakfast shows… Quite an achievement. Here is just a small sampling:
Breakfast Anthem 1 montage
Breakfast Anthem 2 montage
Finally, we are also thrilled that IQ Beats music imaging has been used in the brand new Heart TV commercial rolling out across the UK from this weekend. The use of one of our Heart music themes really shows the strength and versatility of the package to perform exquisitely on both radio and TV.
Click to play (link unavailable outside the UK)
Many thanks to everybody at Global Radio that we have worked so closely with over the past few months on the Heart project. Keep checking back for updates to our continuously growing Heart Network imaging package or simply contact us to get a version of your own!
June 23rd, 2009 at 10:42 am
Great news on the new heart stations.
I notice that there was no news on the other heart stations and Heart Breakfast montage for the new heart stations back at the end of March 08!!!
Great work all the same!
July 28th, 2009 at 7:07 am
Heya love your work I was wondering if I could buy a cd with all of the stuf from heart oxfordshire incliding the breakfast stuff off of you
thaks