Gold 2010
Having produced a huge range of different packages over the years, the boys at IQ are never afraid of a challenge… So far having worked with two major orchestras (BBC Radio Manchester and LBC) and vocalists from Seattle, Nashville, Los Angeles and Europe it is fair to say that every project brings new excitement.
Gold 2010 is our latest achievement and one we are very proud to unveil. The package was commissioned by Global Radio to add some extra sparkle to their national network which plays the Greatest Hits of All Time – Gold.
This was another project that utilized the talents of the full team at IQ and some additional input from a legendary vocal arranger and copyist in Dallas, TX to nail the famous group vocal sound heard on legendary stations for decades. Also adding sparkle to the package is real brass… Thanks, we WILL toot our own horn(s) thank you very much.
Some words from Adrian Stewart, Programme Director – Gold Network:
We have been evolving the sound of Gold over the last few months and wanted a unique jingle package that dovetailed beautifully into the refreshed playlist, it had to sound like nothing else you would find on the UK radio dial. Our new package certainly gives us the feel of a big classic hits heritage station coupled with the modern contemporary production values that we need in 2010.
The Gold package contains fast moving tracks with shotguns, shouts and a ton of edits to make the package really come alive on the air. There are talk ramps with plenty of space for presenters to create fast moving, energetic radio. There are really tight mixes to play between records and there is the usual news, travel and weather package you would come to expect from IQ Beats.
Get back to the 60′s, 70′s and 80′s. Get back to the Greatest Hits of All Time. Get Gold.
Gold 2010 Radio Jingle Demo
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Or check out the full package here.
October 11th, 2010 at 1:36 pm
Wow, I never would have expected ANYTHING like this from IQ Beats. You guys never cease to amaze me with your ability to produce whatever brief you’re put up against and deliver with style and panache. This is why you guys are the best jingle company going these days and why we keep coming back.
October 11th, 2010 at 8:02 pm
There was so much buzz going on over at jingle mad that I had to check it out for myself. Not sure what the fuss is about, these are bang on.
Not sure why so much negativity in radio these days. Especially with something as positive as these.
December 29th, 2010 at 1:18 am
Been listening to this package for a couple of months now on Gold and it just gets better. I also liked the christmas cuts they sounded great! would like to see them added to the demo. I do love the Dallas sound really adds somthing special to a classic hits station.