As names like Thurston Howell, III and trusty anecdotes like ‘third time’s a charm’ imply, three really is the magic number. Arno und die Morgencrew and the rest of 104.6 RTL – Berlin have just begun airing a new round of bespoke radio idents that rings in our 50th custom jingle package in the nearly 10 year history of IQ Beats. Here to stay? Who knows. Here to play? You bet.
We made some radio jingle magic with RTL I. The encore was the more organic music imaging of RTL II. Buckle up, get your glow stick and furry boots because RTL III eschews the more organic sound of previous statements and takes a trip down the dirty, grinding electro path that none of your favorite octogenarians are vibing to these days. This package turns up the heat and is a very contemporary statement on the leading edge of today’s pop.
For the third time in a row we’ve gone to IQ Beats to define the musical identity of RTL through carefully crafted and superbly produced jingles. Why? Because they deliver each time, we simply like what they do and the collaboration is easy.
No matter where the station is at with current musical trends, their composers hone in perfectly on producing for what is hot right now and then go beyond to capture what’s next on the horizon of pop music. So good, perfect on the air. Thank you!
Martin Dumschat – Head of Production, 104.6 RTL
Head to iqbeats.com and hear the 2011 104.6 RTL Berlin Jingle Package 3 cut by cut it all it’s shining glory or stay tuned for the jingle package demo below. Now might be a good time to direct you to the 2009 104.6 RTL Berlin Jingle Package 2 and the 2007 104.6 RTL Berlin Jingle Package 1 on the blog or by clicking here or here to hear them on the main site, respectively.
Aaaaaaand now… The 2011 demo of the new 104.6 RTL Berlin radio jingle package.