Shortly after delivering the sprawling BBC Radio Leeds jingle package that was custom-produced under the leadership of Managing Editor John Ryan and simultaneously syndicated for BBC Radio Stoke and BBC Radio Kent, Chris Harris of the BBC had this to say:
Charged with the fantastic task of commissioning jingle packages for the 40 BBC Local Radio stations, I’m always on the lookout for fresh and exciting work from new and enthusiastic composers and producers. However, sometimes it can be a leap of faith and heart-stoppingly scary waiting for that first demo to come through… Have they understood the brief? Have they got the skills to pull this off? Do they make good coffee?!
The guys at IQ Beats took up the challenge and the brief was fantastically transformed into a unique and contemporary sounding package of music that includes such a wealth of ideas that every time I listen I hear something else that makes me smile.
Chris Harris, Station Sound Producer – BBC Local Radio